MASTERCARD - SXSW 2012

Savvy Media curated and managed a project team across 7 markets to syndicate the MasterCard Live SXSW Sub-Pop Showcase going on in Austin, Texas in real-time. Each of the seven cities came with its own DJ, the best local food trucks & drinks on the house -- all paid for by your #MCPAYPASS, which was a mandatory card to have or have applied for in order to attend this event. Savvy Media coordinated photo booths, promotion, videographers, guest lists, front of house services as well as press for the syndicated event.