BOMBAS SOCKS - Sundance 2014

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Savvy City teamed up with Bombas Socks at the 2014 Sundance Film Festival as part of their VIP gifting suite. In addition, we initiated an activation for Bombas, working with the Savvy City apps' points program to create a gifting initiative. When people subscribed to the newsletter earning 50 points, they were gifted a free pair of socks. When winners received their prizes, they were instructed to Twitpic @BombasSocks using the hashtags #SavvyCity & #BeeBetter for another 100 points. This campaign was utilized to strengthen Bombas Socks' brand exposure, as well as get their product into the hands of consumers that were willing to engage with the product on social media.