BOMBAY SAPPHIRE - Art Basel Miami 2013

Savvy Media did a Miami hotel takeover during Art Basel 2014, popping up complimentary happy hours with Bombay sapphire cocktails at various SBE hotels in Miami Beach throughout the week, such as The Redbury, The Raleigh and the SLS. We also produced a collaboration between Bombay Sapphire and Sole Bicycles, having a Sole bike custom painted live by talent at Art Basel during the hotel pop up events, branding Bombay Sapphire creatively and artistically aligning it with Art Basel. By taking advantage of our collaboration opportunity with Sole, Bombay Sapphire was able to capitalize on our partnership opportunities and create a much larger on-brand awareness with their presence.