KIPLING USA - Event Activation Marketing

Savvy Media worked with Kipling USA during the opening of their new Miami storefront during Art Basel week.

The objective was to draw in the right crowd of influencers and tastemakers from the art scene that were attending Art Basel and getting them to post on social media, using specific hashtags and handles to generate the highest amount of online engagement possible. We executed by launching a ground campaign with Savvy City's resident artist who lives in Chicago but came down to Miami to paint live in the store during the event. His live art made for great content for guests to post online using the hashtag #MyKiplingBag.