Electric Zoo Festival




Electric Zoo is New York City’s premiere electronic music festival. Founded in 2009 and taking place in the beautiful Randall’s Island Park each Labor Day Weekend, Electric Zoo brings a wide variety of the top acts from around the world and across the spectrum of electronic music’s various sub-genres. With over 150,000 fans coming together from around the globe to the world’s favorite city, Electric Zoo is a chance to celebrate and connect.

“Electric Zoo might not be the country’s largest, splashiest, or most hyped electronic dance music festival. But we’re going to go on record and say that it’s the best.” – Billboard




The Business Of A Successful Lifestyle (And How To Create Your Own): ADDENDUM


It’s been two years since I wrote the article, The Business of a Successful Lifestyle and How to Create Your Own.  Since then, I have achieved everything I set out to do; assuming the end result is indeed a successful lifestyle.

Minor detail: my definition of success has changed. We learn from experience. I like to say I’m not a “repeat offender,” meaning that I don’t make the same mistake twice. As true as this is– there are more than enough mistakes to make that don’t require repeat offenses, and I’ve made them—repeatedly. The benefit of this is that I have leveraged these painful lessons to craft my slightly more mature lifestyle ideal. I would like to share it with you.

I ended my last article with a question what do you have to lose? I’ve come back to the table to answer that question. Continue reading

EVENT PREVIEW: The #SavvyCity Social Currency Compound at Coachella


Going to Coachella This Weekend? We got you covered.

So yeah, there are a ton of parties outside of the Coachella festival. Good trying to survive traffic to trek to them. But for those in the know, our friends at mobile app SavvyCity will be launching their Savvy City Social Currency Compound, bringing users and influencers alike to an interactive arcade experience. It goes down Saturday and Sunday, April 12 & 13th, and it’s right across the street.

If you know how to RSVP then you’re a VIP. Nuff said. Fun and games are covered:  Honest Cocktails, Vape in the ‘Fogden’ —  and leave with prizes like Festival Tickets, Gift Certificates, Party Access & swag filled pinatas.  The pool will be open from  DJ Sessions with surprise guests, Playlists, curated by us, the Couch Sessions, made up of artist lineups from the hottest music festivals of summer, like @sfoutsidelands. @govballnyc, & @bonnaroo (which we’ve deemed the best lineup of the century)Wait What? Swag Filled Pinatas? 

But it gets better. Kind Snacks will be powering the #savvycity experience with KIND BARS & granola. Pop Chips is setting up a pop-up lounge with beer pong, and VIPs can earn points to redeem prizes from parner #savvycity brands Nooka, Me Undies, OneHope & Boatbound.


But Wait, There’s More? -Mystery #Fogden from Myster HighEnd, where their products like the FogPen & The  Statshtray will be gifted and put to good use. -Pop-Up Shop & Style Tent from The Shady Lady Crew. Retailers like CocoandBreezy Eyewear and Electric Picks Jewelry will be available for purchase, as well as custom frocks, handmade by our style team. @TheRealShady We’re inviting risk takers to come with their vintage garb that they don’t ever wear and let our Style team transform their garmets to be Festival Rock Ready. Custom face masks will be available on-site, as will the infamous #savvycity snapbacks StreetCraftLA produces throughout our travels. -Interactive Step and Repeat where guests can get crafty by removing blocks of wood –painting, writing & decorating them to come back together as a backdrop for all of the photo opps.

But Who Is SavvyCity?

SavvyCity is a mobile event guide designed to be the source for the where, when & how. Created for those who want access to the most exclusive destination events. Savvy City provides a niche platform to start social conversations between a brand and its consumer. Utilizing the Savvy City in-app Twitter and  Instagram integration, users can connect via #hashtags to see what the social community is sharing. They will also receive the latest updates on special events and parties. SAVVY CITY also overlays your event schedule, allowing you to add events & synch your agenda and calendar. We’ve integrated  Yelp integration to provide a smart way to navigate these pop up venues & unknown cities. With the Savvy City app, the best events, pop ups, parties and brands will always be at your fingertips. Currently,Savvy City hosts the information for over 100 private Coachella parties, inclusive of RSVP information. Our recent partnership with Festicket allows you to book your full music festival experience for every nusic festival in Europe. Artists are featured in the films sections with social media and tour info. You can also Purchase tickets and lodging to ALL of the European summer festivals though the app.10153664_778811252137629_1378546782206836352_n