The Business Of A Successful Lifestyle (And How To Create Your Own): ADDENDUM


It’s been two years since I wrote the article, The Business of a Successful Lifestyle and How to Create Your Own.  Since then, I have achieved everything I set out to do; assuming the end result is indeed a successful lifestyle.

Minor detail: my definition of success has changed. We learn from experience. I like to say I’m not a “repeat offender,” meaning that I don’t make the same mistake twice. As true as this is– there are more than enough mistakes to make that don’t require repeat offenses, and I’ve made them—repeatedly. The benefit of this is that I have leveraged these painful lessons to craft my slightly more mature lifestyle ideal. I would like to share it with you.

I ended my last article with a question what do you have to lose? I’ve come back to the table to answer that question. Continue reading

EVENT PREVIEW: The #SavvyCity Social Currency Compound at Coachella


Going to Coachella This Weekend? We got you covered.

So yeah, there are a ton of parties outside of the Coachella festival. Good trying to survive traffic to trek to them. But for those in the know, our friends at mobile app SavvyCity will be launching their Savvy City Social Currency Compound, bringing users and influencers alike to an interactive arcade experience. It goes down Saturday and Sunday, April 12 & 13th, and it’s right across the street.

If you know how to RSVP then you’re a VIP. Nuff said. Fun and games are covered:  Honest Cocktails, Vape in the ‘Fogden’ —  and leave with prizes like Festival Tickets, Gift Certificates, Party Access & swag filled pinatas.  The pool will be open from  DJ Sessions with surprise guests, Playlists, curated by us, the Couch Sessions, made up of artist lineups from the hottest music festivals of summer, like @sfoutsidelands. @govballnyc, & @bonnaroo (which we’ve deemed the best lineup of the century)Wait What? Swag Filled Pinatas? 

But it gets better. Kind Snacks will be powering the #savvycity experience with KIND BARS & granola. Pop Chips is setting up a pop-up lounge with beer pong, and VIPs can earn points to redeem prizes from parner #savvycity brands Nooka, Me Undies, OneHope & Boatbound.


But Wait, There’s More? -Mystery #Fogden from Myster HighEnd, where their products like the FogPen & The  Statshtray will be gifted and put to good use. -Pop-Up Shop & Style Tent from The Shady Lady Crew. Retailers like CocoandBreezy Eyewear and Electric Picks Jewelry will be available for purchase, as well as custom frocks, handmade by our style team. @TheRealShady We’re inviting risk takers to come with their vintage garb that they don’t ever wear and let our Style team transform their garmets to be Festival Rock Ready. Custom face masks will be available on-site, as will the infamous #savvycity snapbacks StreetCraftLA produces throughout our travels. -Interactive Step and Repeat where guests can get crafty by removing blocks of wood –painting, writing & decorating them to come back together as a backdrop for all of the photo opps.

But Who Is SavvyCity?

SavvyCity is a mobile event guide designed to be the source for the where, when & how. Created for those who want access to the most exclusive destination events. Savvy City provides a niche platform to start social conversations between a brand and its consumer. Utilizing the Savvy City in-app Twitter and  Instagram integration, users can connect via #hashtags to see what the social community is sharing. They will also receive the latest updates on special events and parties. SAVVY CITY also overlays your event schedule, allowing you to add events & synch your agenda and calendar. We’ve integrated  Yelp integration to provide a smart way to navigate these pop up venues & unknown cities. With the Savvy City app, the best events, pop ups, parties and brands will always be at your fingertips. Currently,Savvy City hosts the information for over 100 private Coachella parties, inclusive of RSVP information. Our recent partnership with Festicket allows you to book your full music festival experience for every nusic festival in Europe. Artists are featured in the films sections with social media and tour info. You can also Purchase tickets and lodging to ALL of the European summer festivals though the app.10153664_778811252137629_1378546782206836352_n


Post Art Basel Miami Beach Press

DC Startup #SAVVYCITY Did SXSW, Art Basel and Will Head to Sundance 2014 , Pamela’s Punch – Washington DC.

You can call her Alexis, but her close friends and Instagram followers call her “Complexis” – in fact, according to one Facebook post, Alexis Levine was considering officially changing her name to just that. Then again, this is social media we are talking about. Which brings us to our next point, without social media and networking and things such as “apps” which perform on multiple platforms, where in the hell would we be? 2002 that’s where we’d be, and no one, no one, my friend, ever, ever, wants to be back there.

So we are embracing the faster, quicker, more connected ways to converse and learn, move and shake, cook and bake, and participate, in life. After all, who wants to sit on the side lines? Get on the court, on the field, get dirty, get in on the action and LIVE LIFE for Pete’s sake. That’s just what our DC/LA/NYC/Austin/Miami/more and more traveling ball of energy (seriously, she is so petite, yet so full of this firecracker energy, you wonder if you need just a smidgen of what she’s having in life-which is fun, duh) entrepreneur Alexis “Complexis”Levine decided to create with Savvy City.


The concept launched last year and the app is a FREE event-specific app which connects brand sponsorship with a personal VIP experience. The Savvy City app aggregates all of the see and be seen VIP events and connects tastemakers in real time with the brands that benefit from their personal social cache. For tastemakers, the Savvy City app simplifies the VIP experience, and provides THE event-specific guidebook that maximizes the experience. For VIP brands, Savvy City offers direct access and user-generated content in return for VIP use. For the second year in row #SAVVYCITY headed down to Miami and went LIVE through the Miami Art Basel festival.

“We set out to engage consumers who attend massive events like Art Basel and SXSW in a new way. Consumers want more information at their fingertips especially when there is so much going on and it’s difficult to filter. Brands are looking for more efficient ways to engage,” commented Alexis.




ALEXIS LEVINE #SAVVYCITY #ARTBASEL #SOLEBIKESon the Sole Bike in Miami – this girl knows how to work hard and play hard and get sh*t DONE!

Beyond the mobile guide, Savvy City is a game that runs like an arcade called the “Social Currency Gifting Suite.” App users can win points by taking social actions (all tracked by hashtags within the app). These points can then be redeemed for prizes like VIP event access, music festival tickets and more. The Savvy City app has integrated with Instagram, Twitter, and Yelp and allows brands to create social currency games for consumers to participate in. This year, Savvy aggregated the largest list of unofficial events with RSVP info for Sundance, SXSW, Coachella, Cannes Film Festival and NYFW.

In addition to all the social activation during Art Basel, Savvy City also collaborated with some amazing artists to bring life of the #savvycity brand on the streets of Miami with custom painted Sole Bikes at various events through Art Basel Miami Beach. Collaboration and creativity are key in this game, but execution, as Alexis knows, is the determining factor in longevity.

Get in the game and download the SavvyCity app.

- See more at:

#SavvyCity, Sundance Film Festival, 2014

Savvy City App returns to Sundance for our second year to bring Festival goers & brands the best of what’s around!

Park City has some amazing activations going on surrounding Sundance. Linked below are various #savvycity activations >> Savvy Media’s partners various sponsorship opportunities. Let us know how we can get you involved:

#savvycity will be integrating into all of these activations throughout Sundance. We’ll be fully equipped with a street team to represent & act as brand ambassadors on the ground. We’ve partnered with, SmartPics , which means we’ll have a photo booth that’s moving around various events. We’ll be representing our brands via our photo kiosk at the hottest events in Park City. We’re representing #savvycity as a brand embassy. Our Sundance brand ambassadors will be utilizing their social reach to influence culture. Our street team members include the likes of YLA Music (pw is yla)  / Ben Nemtin, The Buried Life & the The Three Zerohs Collective.

We’ve built an incredible list of brand partners over 2013 & look forward to being powered by LG, headquartered at The Music Lodge. We’ll be setting up in physical spaces in various ways over the course of the festival. Sunday, we’ll be hosting a football viewing party on LG’s 100” Laser Cut Display.

Saturday night we’ll be setting up at Lance Bass’ event at the Power & Industry Lounge as a social currency suite. Sponsors, Wine Awesomeness MysterBombas Socks & JewelMint will be providing product for our set up at #IndieLounge. We’ll be engaging partygoers by way of an interactive art project, led by #savvycity artist, Patrick Skoff.

We’ll be live as an arcade at 738 Main Street throughout the Film Lodge > think boardwalk arcade meets Gifting Suite ;D.

Gifting will be limited to high profile events:
1. VIP Nightlife > those taking place at Park City Live & also popping up for Sundance via our various brand partners.
2. Gift Bags > The Sundance Collective, held at the Lodges at Deer Valley as well as the Hollywood Meets Silicon Valley Tech Conference.

We look forward to gifting & engaging with celebs attending all the various events over Sundance. Some of the celebs that we had the honor of working with during #savvycity2013: Vanessa Hudgens, Warren G, Fergie & Josh Duhamel, Lindsay Lohan, Joe Jonas, Selena Gomez, Kid Cudi, Kristen Bell, Kendrick Lamar, Sophia Bush, Capital Cities, Ashton Kutcher, Skylar Grey,  Adrian Grenier, and online hero’s: @TheFatJew & @TheManRepeller.