Savvy City teamed up with Uber to promote their services in Park City during Sundance Film Festival 2014. We distributed 100 VIP codes to tastemakers attending Sundance from all over the globe. 100% of promo codes were put to use transporting travelers from the airport to Park City. Those tastemakers then spread the message that Uber was in town for the remaining 10 days of Sundance via social media shoutout's and traditional word of mouth via the old fashion "humblebrag" to friends.